Our Thinking

Perspectives on tax, finance and growth

Short, practical notes from the Varish Partners team on the regulatory and financial changes that shape Indian businesses.

• Creator Economy

  India’s creator economy: a portfolio of revenue streams, not one tax category

  Audience growth creates opportunity. Contracts, records and cash discipline decide how much of it becomes durable income.

  Varun Shenoy · 9 October 2026 · 28 min read Read article
• Food & Consumer

  India’s ice-cream market: a portfolio of cold-chain micro-economies

  Demand is not the constraint on category growth. The ability to serve it profitably, outlet by outlet and city by city, is.

  Varun Shenoy · 6 October 2026 · 13 min read Read article
• AI & Operations

  Redesigning how Indian MSMEs operate

  AI will not transform Indian MSMEs by itself. The businesses that redesign how they operate will.

  Varun Shenoy · 3 October 2026 · 9 min read Read article
• Cross-Border

  ODI Simplified: What Indian Founders Need to Know Before Investing Abroad

  The moment an Indian company invests abroad, a compliance clock starts immediately, and most founders only discover it when a bank or an investor flags a missing filing.

  Varun Shenoy · 22 September 2026 · 3 min read Read article
• Startups

  India’s Startup Redefinition 2026: Are You Still a “Startup” Under the New Norms?

  The Government of India just fundamentally changed the game for entrepreneurs, significantly expanding who qualifies for “Startup” status.

  Varun Shenoy · 21 September 2026 · 2 min read Read article
• MSME

  MSME Reforms 2026: Why Faster Payments Matter

  You can have strong orders and healthy margins, but if customers don’t pay on time, growth can quickly become a working capital crisis.

  Varun Shenoy · 21 September 2026 · 2 min read Read article